Why I do what I do.

I am a firm believer in working for passion, not for need. Everything I do is solely focused on learning and challenging myself - that's my definition of fun.

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About.

I was born in Barcelona and currently reside there, but I've lived in various countries around the world.

My professional background is based in technology, marketing and sports, three sectors that define my personal interests.

I enjoy photography (worked at GoPro for a few years), I've founded an amateur multi-sports club called La MekeMeke, I run Haan's ecommerce, I own the production company ThrottleWorks Studios, a new technology project I'm building is PostHero, and I'm part of the team building various sports communities such as @petrocamp, @thepowguide and @rallybikes. Next year I will be crossing Africa on a motorbike.

I thrive in tense situations, being out of my comfort zone is what makes me tick.

The key to executing all these projects, being methodically organised.
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A L E X  C O S T A
​barcelona